Vibe Coding. Websites that belong to you.

Building through language

Most websites are still made in page builders. You stack blocks on top of each other, install a tool here, a plugin there, and at some point a site is running that nobody fully understands anymore. I work differently. I describe in plain language what the site should be, and I build it with Claude Code, step by step. This way of working is called Vibe Coding. Building through language, not through clicking.

That sounds convenient, but above all it is precise. Every decision is spoken out loud before it is built. Nothing sits in someone else’s system that you are only allowed to rent.

Building through language does not mean less control. It means more.

Why the old sites are tired

Three to six seconds of load time is normal for classic page-builder sites. Every second costs visitors and ranking. Then there is the maintenance. Database, login, plugins, all of it needs care and hardening, or it becomes a way in. In the end you pay for contracts that only exist so that nothing breaks.

What I build instead is lean. No database, no public-facing login, no plugins. The usual kinds of attack simply do not apply to this way of building. And the site typically loads in under a second, worldwide.

The site belongs to you

This matters most to me. In the end, everything belongs to you: the site, the code, all access. You are never tied to me. You also receive an AI file for your website. With it, you tell your own AI in plain words what should change, and it makes the change. If you prefer, you can hand the maintenance entirely over to me, but you do not have to.

A studio, not a single tool

Almost anyone can make a page appear through language these days. The difference lies in the workshop behind it. I do not work with anonymous technology but with a fixed ensemble of roles, each with its own craft and its own name. The Colorist develops the color world, the Architect orders structure and pathways, the Photo Editor sits at the light table with the photographs. The Curator watches over stance and selection, the Guardian checks privacy and security, the Film Editor cuts the moving images, and the Chronicler records what was decided.

For every website, this studio is set up anew. While others tap around a bit with an AI, your site runs through a well-rehearsed team here. That is the difference between a tool and a workshop.

The Colorist Color and mood

The Architect Structure and pathways

The Photo Editor Photography craft

The Curator Attitude and selection

The Guardian Privacy and security

The Film Editor Moving images

The Chronicler Documentation

Craft with new tools

For me this is not a break, but the same stance as in photography and design. The tools change, the eye remains. The AI can do something I could not do as quickly on my own, but it does not take the decisions off my hands. What stays and what has to go, that is still my call.

Few things, but precise. That holds for a logo, for a picture, and it holds for a website.