DEEN

Note · 18 September 2026

[de]47/26Studio

Speaking Instead of Clicking.

Number
J47 / 47/26
Section
Studio
Date
18 September 2026

I believe we are at the start of a different way of working. Not faster at the computer, but less at the computer.

Most work at the computer has been translation work so far. You know what you want and have to translate it into the language of a program: which menu, which button, which field. Every program has its own language, and every year a new one comes along.

Vibe coding turns this around. We no longer learn the machine’s language, the machine understands ours.

Saying what you want

When I need a tool today, I describe it. When something on my website should change, I say it in one sentence. That sounds like a small thing. But it changes what a working day is filled with.

Until now: searching for where something is, opening the right program, remembering how it worked, thinking of three other places that need changing too. From now on: saying what should change, looking at a preview, saying yes.

One centre instead of many islands

For this to work, there has to be one place where the knowledge sits. Who you are, how you speak, how you look, what always has to be right. In Kenala this place is called the DNA. As long as this knowledge is scattered across heads, folders and email threads, every change has to be explained anew. When it sits in one place, one sentence is enough.

For me that is the real change. Not AI alone, but AI together with a centre that knows who you are.

Illustration: Roman stands at a white standing table and explains something to his laptop with an open hand, small tools lie around an orange circle in front of him, a dachshund with glasses looks on
Describing instead of operating. The tools take shape around the centre.

What we need to be able to do

Nobody has to learn programming for this. Three other things become more important. Describing well: being able to say what you want, and what you do not. Checking carefully: looking at whether the result is right and noticing when something does not fit. Deciding clearly: saying yes or no, and standing by it.

These are not technical skills. They are the ones good craftspeople, designers, doctors and shop owners have always had.

More time for what happens offline

I consider this a revolution, a quiet one. It does not happen on the screen but next to it. The carpenter will no longer have to sit at her website in the evening. The practice will not have to hire three people to change an opening time. The time freed up belongs to the actual work: the conversation, the client, the chair that wants to be finished.

One thing does not change. The machine prepares, the person decides. Nothing goes online without a yes.

What this could look like for you: Websites with Kenala →
Next entry
J46
18.09.26 · Studio
No Kenala Without Vibe Coding.
I did not buy Kenala and I did not have it programmed. I described it, sentence by sentence, until it was there.